Do you have a business Facebook business page? You could be missing lots of customers if it isn’t. If you are, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading if you want advice on how to come up with a successful Facebook marketing plan.
Reply to followers when they post on your wall. You will have to closely monitor your wall and also any related @ messages. It is especially important to respond quickly to anyone who needs customer service support or a complaint is brought to light.
You should encourage your customers to sign up by providing freebies to certain subscribers. Post who the names of winners on your page and watch as your number of followers grows with each giveaway.
Try out some Facebook ads for your business. Regular posting can only go so far when it comes to promoting your business. To gain even more customers, you should purchase Facebook ads. They are inexpensive and they can have a big impact.
Facebook Offers is a great way to promote freebies and contests on your site. Set up your offer and turn it into a Promoted Post via your Wall. You may find yourself with new followers if you feel it is a great offer.
Choose your updates carefully. Subscribers will lose interest quickly if the content they do not find valuable. Utilize Facebook Insights to learn which updates are most successful to give your audience something similar.
Do not share things that are not directly related to your content. Only talk about stuff that your subscribers are interested in hearing about. Personal news and updates should be kept for a separate personal account.
Look for opportunities in your field. Facebook can help you build your leadership role in your niche. Try to find ways to answer some questions and posting relevant comments to your field. This helps introduce you and your brand to a lot of new people.
It is essential that you make some serious efforts to keep your audience informed on keeping followers updated via Facebook. This isn’t the same as posting five times daily, but it does mean regular updates. Your updates should contain information customers are interested in.
Try your best to respond to each and every comment you receive. This includes those you get in the inbox as well as on your page. It is not always easy to do so, but users will appreciate the personal touch that this adds.
Run contests to get likes for your page. Offer a prize to be handed out after you have met your target goal. This brings in more subscribers and give you future opportunities for that winner to comment on the prize or free offer.
Get a reliable tool that can share updates at times when your subscriber base is likely to be visiting your page. Try out a few different scheduling tools until you get one that works the features you want.
Ask your subscribers to share your content with friends.Offer a discount to everyone who shares an update with friends. You may also wish to offer a coupon code once one or your status is shared a certain number of subscribers.
Event sharing is a powerful strategy on Facebook. For instance, if you go to trade shows, create an event and show your fans where you are going. The great thing is that Facebook will remind them of it.
You should focus on targeting Facebook that are likely to purchase your products or share your content with their friends. Look to your conversion rate if you want to see how well your campaign is.
Don’t stray far off-topic when you post on your posts. If you are selling homes, talking about toasters is acceptable. Posting links to videos of Gagnam Style parodies is totally off-topic and will only bore and frustrate your fans.
Try to include pictures with your Facebook update you post. People love to see visual representations of what they bring us all closer.Take photos of staff members, employees and others to reinforce your message in updates.
Be aware that want your marketing attempts. To stay safe, remove anything negative as soon as possible and keep a watchful eye on what is being posted.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You should have everything you need to get started, so there’s no more excuses for not getting on Facebook. There are many improvements and tweaks that you can make to your page. Use these tips to get started.